When it comes to brands, listeners have an important message – take care of your people. Based on the MRI-Simmons data, 85% of radio listeners agree that it is important that the brands they buy and retailers they shop support their employees. Advertising is crucial during these times, as more than three-quarters of listeners believe that it is important for companies and brands to continue to advertise during this time. Radio listeners are loyal to their brands. Nearly 8 in 10 radio listeners will return to their favorite brands once COVID-19 is over.